Pécs launches uplifting campaign for students

The local government of Pécs launched a billboard campaign to motivate the students who are now having their exams.
The face of the campaign is an 18 year old deaf girl.
40 000 students study currently at Pécs, and the local government would like to see more of them stay there after having finished their studies. It’s harder to keep the students in the town after having left university than to convince the high school students to apply for university there.
Many of the students leave Pécs in favour of Budapest as well as places beyond national borders, says Peter Csizi, deputy major.