Telenor Android Workhop – Focus on Sustainability

Telenor’s fourth Android event scheduled to coincide with the Earth Day focused on sustainable solutions, Telenor Hungary writes in a press release.

Android Workshop Planet revealed how smartphones and their apps can contribute to an environmentally conscious and responsible lifestyle and presented XperiaTM neo, Sony Ericsson’s latest environmentally friendly handset.

Being a responsible company, Telenor is committed to contributing to sustainable growth and raising customer awareness of the options and benefits of an environmentally friendly lifestyle. Its strategy focuses on two major areas: reducing energy consumption and carbon emissions and making customers more environmentally conscious. In line with this commitment, Telenor cut its CO2 emission by 7.7% in 2010 compared to the year before. Under the handset take-back programme launched in 2004, Telenor customers have returned more than 81 tons of old and recyclable handsets to date.
Pursuant to an agreement between the European Commission and handset vendors, operators will sell uniform battery chargers for mobile phones starting from 2012. This change will benefit all stakeholders as the price of mobile handsets is likely to decline (as they’ll no longer be bundled with chargers) and the volume of waste will also be lower since households will need only one charger that shouldn’t be replaced even if they buy a new handset.

As a large enterprise and a mobile operator, Telenor wants to set a model for others to follow also in environmental protection. Therefore, it provides its customers with environmentally friendly solutions such as electronic invoices instead of hardcopy ones. This move saves a lot of time, power and fuel. Telenor customers opting for an electronic invoice save 2.2 tons of paper and 40 trees per year today. If all customers moved to electronic invoices, they could save as much as 200 tons of paper and about 3,300 trees per year.

Mobile technology offers many other opportunities for more predictable and environmentally conscious living. Smartphones, for example, can prevent excessive fuel consumption. If you reduce your time spent driving by only 30 minutes, you can save more energy than the annual energy consumption of a mobile operator per customer and the annual power consumption of a mobile handset combined. Companies can use tele- and videoconferencing to eliminate business travel and reduce their environmental footprint. Every 1,000 kilometres of flight saved reduces per capita carbon emission by 120 to 150 kilograms. The required calls can be easily made using a smartphone or a tablet PC.

“Some simple smartphone apps can help make the world a healthier and better place to live. The traffic layer of GPS and Google maps available also in Hungary, for example, helps you avoid traffic jams. This way, you can save time and fuel and reduce your car’s emissions. Virtual products such as e-books are now available also for Android-based handsets. Downloading e-books you can save the energy used for producing and transporting books and spare many trees”, said Richárd Halmay, head of Corporate Responsibility of Telenor Hungary.

Telenor decided to organize its fourth Android event with sustainability in mind to contribute to more environmentally conscious living. At Android Workshop Planet, experts and NGOs presented apps enabling a more responsible lifestyle. The speakers of WWF Hungary and Telenor introduced the role of mobile communications in sustainable growth and in the successful operation of a non-profit NGO.

The event featured also XperiaTM neo, Sony Ericsson’s new smartphone produced in an environmentally friendly way. The handset delivered with less packaging material, an e-manual and a high-efficiency battery charger is member of the vendor’s Greenheart portfolio. It has been manufactured using recycled plastic and waterborne paint. XperiaTM neo offers a combination of Sony’s most state-of-the-art technologies. Its Reality Display powered by the Mobile BRAVIA® Engine provides a brilliant view and a crystal clear image, while Sony’s award-winning small screen-optimized Exmor R™ technology enables the user to take good quality photos and HD videos even under dim lighting conditions. The handset offers a special multimedia experience with the new Android Gingerbread release.